Twitter has been the go-to social media platform for cryptocurrency and crypto marketing in general. Whether you are looking for any news updates or information regarding crypto, developments or memes – Twitter is the place for you! Also, did you know that you could use Twitter for marketing and increasing brand exposure? If not, we’ve got you covered!
As the word of Blockchain buzzes and the crypto trend spreads, getting the word out for your Blockchain-based project is considered vital for its survival and growth. Hence, in doing so it is important to leverage social media platforms and use them to your advantage.
Despite Twitter banning cryptocurrency advertisements, it is still possible to create massive hype around the platform and make it a considerable focus around your marketing efforts. Being 330 Million users strong worldwide, Twitter is the perfect social media platform to grow your social media presence around.
Also, we’ve been experts in crypto marketing since 2018. Be sure to read Crowdcreate’s 2018 Complete Guide to Blockchain & ICO Marketing. The industry has changed significantly, and what use to work in 2018 no longer works today. Marketing in crypto moves extremely fast, and we help you stay on top of the latest industry trends. Signup for our crypto marketing newsletter to learn more.
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There are a plethora of Twitter marketing services and techniques to explore, the ones below-mentioned are strategies that well-known Blockchain projects have employed at some point in time, and also what we can help here with at Crowdcreate.
Let’s start with the basics. your Twitter bio toa description of what your project is all about – it should be short, concise, brief, and to the point.
A good Twitter bio is one that mentions the sector in which you’re operating and the key is to be modest on the number of hashtags used – analyze which hashtags are most common and trending for your blockchain project. A good way of determining this is by using words that your competitors are using and have a proven track record of getting users through Twitter. This helps improve SEO and user outreach. However, overusing hashtags may not come across as organic hence exercising caution here is key.
Adding a link to your Twitter bio (as in the case above) would make it convenient and accessible for prospective users to visit your site. Twitter pages get a good chunk of impressions and not being able to utilize that would be a wasted resource.
While relatively costly but effective, giveaways have become the talk of the town and are often seen across Twitter. While goals for Crypto Giveaways/Airdrops may vary, they’re mostly used to increase brand awareness and maximize engagements by providing an incentive to do so. Not only does it allow your posts to reach a wider audience, but it also diverts your targeted audience towards your website.
A good example, in this case, has been employed by Crypto Exchange, KuCoin for encouraging its audience to reach out to die-hard dogecoin fan, Elon Musk and compensating the community for doing so.
Lastly, as opposed to popular sentiment, giveaways may not be paid directly in crypto but also in other forms, such as Non-Fungible-Tokens (NFT’s), as in the case below:
Feel free to stretch your horizons and organize a giveaway that is specific to your project’s goals and requirements. What matters is achieving an appropriate Return On Investment (ROI) to cover the monetary costs of doing so and hence there is no specific strategy.
Crowdcreate is a leading crypto, NFT, web3, and metaverse marketing agency that’s helped some of the top projects in crypto create buzz, grow a digital community, and connect with influencers & investors.
While followers may be an indication of how strong your community is, it is important to not overdo it. With that said, improving brand image and outlook is crucial to attracting new users to your site via Twitter. A good strategy to assess this is by analyzing how hyped the project is and by comparing the holders of the project with the followers while factoring in a modest multiplier.
The following is a comparison of MyDeFiPet: